White China. Snuff. Powder. Cane. Nose Candy. The good stuff. All of these names are different ways to say cocaine. James Kirby of Redux Beverages out of Las Vegas has worked to add energy drink to this list.
Kirby, the inventor of the drink, came up with the name while he was brainstorming at 1 a.m.. He settled on Cocaine: The Legal Alternative. Kirby says that Cocaine is 350 percent stronger than Red Bull and due to the ingredients, it does not leave the user with the proverbial “sugar crash.”
Dextrose is a natural sugar that is used in cocaine and is capable of giving the consumer an instant rush. Cocaine comes from the stand point that other energy drinks use other sugars that make your body work to produce in energy and leave you depleted once they run out. Many energy drinks are high in HFCS, which the body has a difficult time converting.
Cocaine comes in an 8.4-ounce can and has no cocaine in it. It does however have 280 milligrams of caffeine and a throat-numbing ingredient that adds to the effect of the drink. The beverage is said to be capable of giving a person a five to six hour high, 15 minutes after consumption.
Despite the dangers of many people mixing energy drinks with alcohol, the Web site for Cocaine lists various drink recipes for fans to take part in.
Cocaine is not yet sold in every local corner store but can be found in various bars. Stores can log on to http://www.drinkcocaine.com, to order the drink for their stores. The makers of Cocaine hope to market to product outside of the United States to places like Italy, England, Australia, South America and Central America.
The drink has been making headlines due to the controversy behind its name, and 7-Elevens stopped selling the drink after complaints from parents were received. Parents saw the name of the drink being written out in the form of white powder as taking things too far.
Margaret Chabris, spokeswoman for 7-Eleven, said that the reasoning for pulling the item was the companies desire not be associated with the it represents.
The drink has also been pulled from some stores in New York, but the drink is currently available in 11 states around the country. The most common places to find it are in liquor stores and bars.