SHSU to ‘Pink Out’ for Awareness

Even though orange and white are the official colors of Sam Houston State University, on Oct. 6 campus organizers hope the dominant color will be pink.

That’s the day the university, in conjunction with Zeta Tau Alpha women’s fraternity, will sponsor the inaugural Kats for the Cause event, a “pink-out” day to promote breast cancer awareness and education.

The disease is diagnosed in one out of eight women — and in rare instances can strike men as well.

“The purpose of the Kats for the Cause-Pink Out is to create an awareness in the community about the prevention, detection, and treatment options for breast cancer,” said Rosanne Keathley, associate professor of health and kinesiology at SHSU and chairman of the event.

“Resource personal from the American Cancer Society, Susan G. Komen Foundation, Young Survival Coalition and the Y-Me National Breast Cancer Organization, and local breast cancer survivors will be available following the race and during tailgating to provide educational information concerning breast cancer,” she said. “The goal of the event is to motivate women to make positive behavior changes in their lifestyle and to seek appropriate medical care when needed.”

The day’s activities begin at 8 a.m. at the Bowers Stadium west parking lot with a 5K Fun Run/Walk. The entry fee is $15 and participants will receive a T-shirt. For more information about the race, log on to the Kats for the Cause Web site at or call Angie Burns at 936.294.3466.

Members of Zeta Tau Alpha will be at the Fair on the Square in downtown Huntsville later that day, distributing educational materials and selling tickets for a drawing for two round-trip, open-destination tickets on Southwest Airlines, the official airline of Kats for the Cause.

Several groups from Sam Houston State University will be on hand during tailgating activities in Bearkat Alley beginning at 4 p.m. prior to the football game to distribute information about different types of cancer and provide free food and soft drinks.

The Huntsville Item, sponsor of the Oct. 6 football game, will give out pink towels to the first 250 Bearkat fans that go through the ticket gate to attend the game.

All Bearkat fans are encouraged to wear pink in order to “pink out” the stadium.

The Bearkat football team will show its support at the game against Central Arkansas beginning at 6 p.m. Four breast cancer survivors will serve as honorary co-captains and will go on the field for the coin toss prior to kick-off. The football players will wear the traditional breast cancer awareness pink ribbons on their helmets and the coaches will wear pink wristbands.

In addition to Zeta Tau Alpha, other SHSU student organizations that are involved with the inaugural Kats for the Cause event are Colleges Against Cancer, Eta Sigma Gamma Health Science Honorary, Respecting Ourselves and Others Through Education (R.O.O.T.E.D) and Alpha Kappa Alpha Sorority, Inc.

Participating SHSU departments include Athletics, Health and Kinesiology, Undergraduate Admissions, Student Activities, Public Relations, Recreational Sports, the Dean of Students’ Office and the SHSU Wellness Committee.

Major sponsors for the Kats for the Cause event include Adventures in Advertising, Sam Houston Cancer Center, Mac Haik Dodge/Chrysler/Jeep, Southwest Airlines, and Missie Tyler and Mike and Anita Hobbs.

For more information about Kats for the Cause, go to the Student Activities Web site at, or call Rosanne Keathley at 936.294.1171 (Photo from Today@Sam).

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