Coach goes contemporary, revamps its look for fall (video)

When thinking of Coach leather goods, the word “classic” usually comes to mind. Coach’s style is very simplistic and rarely changes throughout the years. This fall however, Coach is taking on a new contemporary look.

The fall campaign, shot by photographer Craig McDean, shows models Karlie Kloss and Liu Wen posed against a New York City backdrop. The ads are titled “New York Stories” and create a city vibe for the new look.

Coach hopes to completely change the image of the brand and reach more modern men and women. The new style of the bags featured in the photos is subdued yet also contemporary. The Coach monogram is very subtle and can hardly be seen, but the classic style is still there.

Revamping the brand was a good decision for Coach. The new look is more chic than before while also looking fit for the modern man and woman.

View Fall 2013 Campaign video below.

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