Is Prada Marfa art or advertisment?

Prada Marfa is a Prada store located just outside of Marfa, Texas, in the middle of nowhere. The building is not actually a store, but a work of art. It was designed by Michael Elmgreen and Ingar Dragset and built in 2005.

Initially the building was filled with Fall/Winter 2005 Prada bags and shoes, but was vandalized three days afterwards. The current bags are bottomless and equipped with security devices to prevent theft.

The artists intended for the store never to open and decay into the landscape. However, there is already talk of tearing it down. According to the Texas Department of Transportation, the store is in violation of the 1965 Highway Beautification Act and is considered “illegal advertising.”

If Prada Marfa was against regulations, TxDot should have said something before it was built. The store is obviously a work of art, not intended to advertise Prada merchandise. The same handbags and shoes have been inside since 2005 and are never updated. Prada Marfa is also out in a desolate area and isn’t really bothering anyone. Art should have its place in society without being censored or taken down.

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