For artists who thrive in an audience setting, the pandemic has been especially difficult to maintain their audience, but new adaptations are helping artist share their artwork through a modern digital art experience.
Since the start of the pandemic, there has been an estimated national financial loss totaling up to $15.2 billion, according to research done by americansforthearts.org.
To make up for this loss, many artists and organizations have formulated an easier way for people to enjoy art from the comfort of their homes.
The sale of art online peaked during 2020, doubling what it was the year before and making up 25% of the market value, according to a report done by artbasel.com
One of the new ways artists have adapted is by participating in or hosting a virtual art fair.
Websites like artfaircalendar.com have a whole page dedicated to virtual art fairs.
“No crowds, no parking, no carrying your purchases around either,” according to the website. “Just great art from fine artists and craftspeople who will be happy to meet you online and ship their work to your door.”
Musicians have also started holding shows and concerts online because of the pandemic, even big artists like Ariana Grande and Travis Scott have followed the trend in virtual concert events. Both of them had a virtual concert on the online game, “Fortnite.”
Although the music used was pre-recorded, both artists were portrayed using avatars, it was a new and exciting way for people to experience concerts from their homes. Scott’s performance garnered 12.3 million participants, and Grande’s concerts drew in a whopping 78 million players.
With no end in sight for the pandemic, many art organizations and artists are adjusting to this new way of life we have all been put in and holding virtual events might be the answer.