The new Huntsville H.E.B., located at 1702 11th Street, will officially be open for business on Nov. 15, 2017.

“We are thrilled to unveil a new store tailored for the Huntsville community,” Cyndy Garza Roberts, from Public Affairs H-E-B Houston said. “College students will be delighted with our new store.  We have very busy stores in college towns and we’re bringing the best they have to offer to our new Huntsville H-E-B.”

Country music artist Kevin Fowler will be performing a free family concert to celebrate the grand opening of the H.E.B. on Nov. 14 in the H.E.B. parking lot. The gates will open at 6 p.m. and the concert will begin at 6:30 p.m.

The new 80,000 square-foot Huntsville H.E.B. will have many new features, including H.E.B. Curbside, the new online order, and pick-up service. “Order online at hebtoyou.com and pick up your groceries without leaving the comfort of your car,” Martha Barrera from H.E.B. public affairs said. Shoppers can create a grocery list on hebtoyou.com, submit their order, and select a pickup time. Shoppers then arrive at the scheduled time at the H.E.B. curbside location, where H.E.B. employees will have your items ready and load them into your car. There is an H.E.B Personal Shopper fee of $4.95 associated with H.E.B Curbside.

“We are proud to announce that this new Huntsville store will have True Texas BBQ featuring H-E-B’s signature smoked meats and delicious sides ready to eat,” Barrera said.

True Texas BBQ, a by-the-plate or pound BBQ restaurant, will also be located inside the new H.E.B. Menu items include brisket smoked with Texas Wood for up to 14 hours, and sides such as beans, creamed corn, potato salad, coleslaw, and much more. True Texas BBQ also has bundle options for feeding large parties, and online ordering is available.

Another notable feature is H.E.B. Meal Simple, chef-inspired meals that are easy to prepare and ready to serve in minutes. Meals include grab-and-go salads, casseroles, and many other restraint quality entrees.

“Our Cooking Connection chefs will also have easy recipes for students to prepare in their dorms along with our Meal Simple trays that can be microwaved or put in the oven for a quick healthy meal,” Barrera said.

Other updates to H.E.B will include an in-house pharmacy and drive-thru, pick-up and drop-off counters, immunizations, and a patient education room. There is a seafood department with a wide variety of meal-ready solutions, fresh wild and natural seafood, and a sushi counter with sushi made fresh daily. There is also a meat market, bakery, organic selections, and over 1,500 wine varieties to choose from. There is also a gas station at the new location.

“Our H.E.B gas station is scheduled to open in early November as well,” Roberts said.

A mural project hosted by H.E.B., Sam Houston State University, and The Wynne Home Arts Center allowed 100 Huntsville area kids to create a permanent piece of art and community within the new H.E.B. The mural will be unveiled during the grand opening ceremony on November 15.

“We are currently exploring various options to showcase local Huntsville artists,” Roberts said.

H.E.B. has employed 340 workers at the new Huntsville location and is now fully staffed.

The H.E.B. location on Sam Houston Avenue will officially close its doors at 2 pm on November 14, according to H.E.B. employees, and the existing property is currently for sale.